Small Business Solutions and Services

Internet Marketing Solutions Pittsburgh

Internet Marketing Campaign Management

To achieve optimal results for all of your online marketing initiatives, these campaigns and activities cannot be performed as standalone ones in a vacuum. In order to maximize your ROI, integrated processes must be used so that:

  1. Your site is being designed so that the search engines (i.e., Google) view it favorably;
  2. The content on your site is written so that it both accurately represents the products and services your provide, your target audience and can maximize keyword-specific searches related to them;
  3. The content the various social media platforms and local marketing outlets are in synch with the content and message on your site;
  4. Your site generates more traffic, more leads and more sales.

By leveraging the attributes of the Market-Max platform you will have 100% visibility into each component of your campaign. So, you’re still guessing as to which channels (eg, social, email, organic, SEO) your best leads leads are being generated from, our solution will eliminate all of that guesswork and eliminate the mistakes most commonly made by many SMBs.
To provide you with a general idea of how we operate, the blueprint of our typical engagement is based on the following details, but please keep in mind that most certainly, each and every campaign is customized to meet the goals and objectives for each individual engagement.

  1. Research and goal setting
  2. Generating and testing content (landing pages and ads)
  3. Create and implement goal tracking
  4. Identify marketing channels
  5. Distribute to marketing channels
  6. Begin nurturing leads
  7. Analyze and repeat

  8. If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

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Lead Generation and Lead Management

Stop and think for a moment… Why are you in business?

More than likely you run your business in order to provide a product or service in exchange for money, which, in turn, allows you to continue to run your business.

Another question: Do you currently have enough clients to run your business successfully into the future?

If you are like most businesses, then the answer is: “No, I do not have enough current clients to run my business and I require a steady stream on new prospective clients in order to achieve my company objectives”.

Our Internet marketing solution suite is uniquely designed to increase the number of qualified leads generated as well as the tools to effectively convert these leads into sales.


If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

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Search Engine Optimization

Search Engine Optimization (SEO) is the practice of acquiring highly targeted traffic from “free” / “organic” search engine results. In its simplest form, this targeted traffic is acquired by having your website provide content that is closely correlated to the relevance of the search engine users. In its more complex and variable forms, each search engine has secretly held algorithms that essentially designate whether your site and its content is of high “quality” and if it be should be displayed in their search engine results and in what order.

I am sure that you know by now that the vast majority of clicks on Search Engine Results Pages (SERPS) happen on the first page. But did you know that, in fact, approximately 75% of all user clicks are on the top 5 URLs. Yep!

So, how do you get into these money positions?

Well, you can certainly buy them by deploying a PPC campaign, but for the vast majority of truly competitive keywords for the small and medium-sized businesses, are, in the long-term, cost prohibitive. Therefore, for most SMBs, the only practical, long-term strategy is to deploy a strategic SEO campaign that will show the search engine algorithms that your site is high quality and directly related to the user’s search criteria.

By far, the most common goal in any SEO campaign is to improve the search engine rankings of several of the most relevant and important keywords to your business. You may be asking how am I supposed to know what the most “relevant and important keywords” are? Well, this is where we working with you to identify your competitors and what keywords they are targeting and ranking for. A relatively simple process.

Once we’ve identified your most valuable keywords, the next phase is to begin honing in on the manageable list that we’d focus on, at least initially. We do this by analyzing such data as monthly keyword search volume and cost per click (even if you’re not considering PPC, it valuable data).

Lastly, we would perform an audit of your website to ensure that it is search engine friendly. This step will take into account such things as:

  1. Page load time-the faster the better;
  2. Duplicate content-is there more than one version of a web page that are indexed by Google;
  3. Meta tags check-analyzes nuts and bolts content of your pages that search engines use;
  4. Backlink competitive analysis-essentially search engines will view your site more positively the more links you have to your site from other high quality websites.

If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

content_marketing

Content Management and Marketing

Thanks to major players such as Google, the rules on Content Marketing are in a fairly continuous state of flux.

For the longest time, all a website needed to do to achieve high search engine rankings was to constantly create and upload content to their sites. But as Google and their search ranking algorithms have become increasingly detailed, now its not just the quantity of content that gets added to your site that gets you found, but also the quality. Furthermore, to increase the complexity of content marketing, Google is significantly weighting the quality of the content on your site, but also the quality of the sites that link, promote and share your content.

That being said, the Market-Max platform is based on the world’s most prolific Content Management System (CMS), WordPress, which is a system which allows for publishing, editing, and modifying content as well as site maintenance from a centralized portal. In short, it is incredibly easy for you to manage your own content, regardless of your technical abilities.

In conjunction with WordPress, the Market-Max team will create compelling content and identify and secure industry-leading websites that can ultimately publish and promote your content in an effort to increase your site traffic and lead generation.


If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

Social Media Marketing

Social Media Marketing

In a recent report, Shareaholic revealed that from Q4 2013 to Q4 2014 the percentage of overall Internet traffic consumed by social media sites increased from 22.7% to 31.4%. What is the impact of this trend? What this doesn’t mean is that you need to go and create accounts on all of the social media sites out there. It means that in addition, the more traditional (in Internet terms at least) marketing channels such as PPC, display advertising and email need to be complimented with the relevant and practical sit sties.


If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

email_marketing

Email Marketing

Contrary to popular opinions, Email Marketing is not Dead!

In fact, according to the Direct Marketing Association, email marketing generates nets a significantly greater return on investment than all of the other, maybe more “popular” marketing tactics as Social Media and Content Marketing. According to their study,

For every dollar spent on email marketing a whopping $42.08 in revenue is generated!

not too shabby, eh?

So how can we help you achieve these crazy returns? Well, first of all, we’ve been managing email marketing campaigns since before those other high-flying tactics became hip. So we know the space.

More specifically, though, we help you by ensuring that your email content is being targeted at the proper audience at the most effective times. We create custom, targeted content and deliver it via responsive templates (so readers on mobile devices formatted properly) to your clients based on what stage of the sales cycle they’re in.

Then, of course, once we have begun delivering these targeted campaigns, we analyze the campaign performance via our custom analytics package in order to further optimize these campaigns.


If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

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Responsive Website Design

As you’re likely aware, either first hand through your own Internet browsing habits, or by reports you’ve read, the majority of Internet traffic and digital media is now consumed via mobile, handheld devices.

What is it?

Responsive site design is a relatively new technique that has eliminated the need to maintain duplicate versions of your website (one for mobile and one for desktop) by dynamically altering the appearance of your site based on the size and orientation its being rendered. For example, if your homepage is being displayed on desktop computer with a large resolution it would likely display the maximum amount of graphics and content, whereas if your homepage is being displayed on a mobile device some items such as graphics and video could be eliminated.


If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

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Local Internet Marketing

As in politics, where

All politics is local

For most small businesses to succeed:

All business is local

For most small businesses local leads and local clients are the lifeblood of their business.  Therefore, via their messaging and branding they need to convey their commitment to serving the local population as well as being found on all relevant local Internet marketing platforms.

Market-Max helps you build this strategic message and deliver it into the appropriate channels in order to:

  1. Increase the visibility of your website,
  2. Drive more traffic to the highly targeted and optimized landing pages on your website, and
  3. Convert more of this traffic into quality leads.


If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

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Website Hosting and Security

Rest assured that your site and all data stored within it will be secure. All of your user data is kept safe on secure servers that are encrypted and involve multiple layers of protection. Your site will be hosted in a state-of-the-art environment with the highest levels of uptime available. Through our enterprise-scale hosting provider, be confident that your website will load quickly and reliably.


If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

internet_marketing_analytics

Internet Marketing Analytics

You can’t manage, what you can’t measure!

How powerful would it be to the effectiveness of your overall marketing strategy if you had access to all of your marketing channel statistics in one single, intuitive interface?

Well, being data geeks, this what we provide. Near real-time access to social media, email, content, and website traffic so that you can see where your website visitors are coming from, what they’re clicking on and where they’re going when they leave your site. You can then match this website traffic with such email activity as messages received, opens and clicked thru.

Cool stuff!


If you would like to learn about the complete Market-Max service offering and how it could be of benefit to your organization, please complete the form below and we will be back in touch.

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