Small Business Content Marketing: The Definitive Guide

The lifeblood of any successful business, of any size, is a steady stream on new sales leads that can be effectively turned into paying customers.  One proven strategy of acquiring quality, targeted search engine traffic is to create and deliver relevant and compelling content.

As a small or medium sized business owner, this likely isn’t news to you.  What you may not have been fully introduced to is the why content marketing is so valuable as well as where to locate the best educational resources.

If you’re looking for a proven way of generating more quality traffic to your website, then Content Marketing is a must.

small-business-content-marketing-definitive-guide

Content Marketing: Why it is a critical component of your online marketing strategy

The concept of content marketing simply revolves around generating and delivering to your target pertinent, compelling content via a variety formats, including but not limited to: blogs, infographics, video, white papers and case studies.

Although seemingly relatively simple in definition, generating a steady stream of industry-targeted subject matter is critical to how Google views and ultimately ranks your site for the range of keywords form the basis of a quality content marketing strategy.

The intention of this guide is not to educate on all of the nuances of the Google search algorithm, but it is important to know that Google will “crawl” the pages of your website and index (rank) it based on the many factors, including the quality of the content and how well it relates to the rest of the content on the page

The Ultimate List of Small Business Content Marketing Why’s, Where’s, Tips and Tricks

From the fundamentals of content marketing to contention promotion, this Go-To-Guide has you covered!

Chapters

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Chapter 1

CORE FUNDAMENTALS REQUIRED TO MAXIMIZE CONTENT MARKETING SUCCESS

Although the typical small business doesn’t have the same marketing budget as a larger competitor, that doesn’t mean that the competition is any less fierce. Therefore, it’s critical that the small business owner maximize the effectiveness of each marketing tactic and campaign.

Before you, the small business owner decides whether or not you should invest in content marketing, you should have a grasp as to why should do it and the achievable benefits.

Chapter 2

WHY SMALL BUSINESSES NEED CONTENT MARKETING MORE THAN LARGER COMPANIES

The ultimate goal of content marketing is to simply improve your search engine rankings by consistently creating quality, targeted content that your target audience finds value.

Chapter 3

LAYING THE CONTENT MARKETING FOUNDATION TO DRIVE RESULTS

One of the subtleties of effective content marketing strategy is matching the “voice” of your content to the message of your brand.

What type of image does your brand currently have or trying to create? Is it traditional? Is it new age? Is it highly professional, or is it more casual?

It is really not important what your voice is, but more so that you consistently deliver your content in this voice.

Chapter 4

HOW TO CREATE CONTENT THAT GETS READ AND SHARED

According to a recent report from the Content Marketing Institute, more than 80% of B2B marketers have an active, defined content marketing plan in place.Furthermore, the study’s data emphatically shows that those organizations with a defined process yield better results than those that do not.

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Chapter 5

THE PREMIER PROMOTIONAL STRATEGIES TO ENSURE YOUR CONTENT IS FOUND

What good is it to create the most creative and most compelling content if no one ever reads it?

Duh…no good of course.

At this point, most of us know that there is value in creating content that appeals to your target audience, but many marketers still minimize the importance of promoting their content. Therefore, as a complement to your thoroughly defined content creation plan, you also need to generate a content promotion plan that may include a variety of outlets.

Chapter 6

THE REQUISITE TOOLS TO DEFINE SUCCESS AND DRIVE CONTINUOUS IMPROVEMENT

We all know the adage—if you can’t measure it, you can’t improve it.

Well, the same goes for content marketing.

How exactly, though, does one measure this strategy?

Exacting a precise ROI for the your ongoing content marketing efforts can be a bit daunting as this strategy, as with most other marketing strategies, suffer from the attribution dilemma—meaning, did I acquire this customer solely by this specific of content or did my email newsletter, display ad or PPC ad also help drive them.

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