When You’ve Built an Audience You’ll Know What Product to Sell

Don’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically...

4 Ways to Connect With Customers Through Content

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how...

Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016

With all the complex content problems marketers face, our way forward sometimes seems mysterious. Content strategy holds promise for demystifying the things that we can’t always picture; it helps us understand how those things will get us there. That’s why this...

Is Blogging Really Dead? Here’s Why You Should Still Blog!

There’s plenty of other ways to spend your time, and certainly easier ways of making money – so why blog? What are the benefits, really? Isn’t everyone moving toward social media anyway? The questions all boil down to one thing (encapsulated by Marcus Boswell): what...

Content Distribution Strategies and Tools to Drive Traffic

You’re certain that the content you’ve created is valuable, so why are you not seeing the traffic and conversions? Often the problem is down todistribution. Sure, we execute the usual activities: Share to our social platforms, send out an email campaign, encourage our...

Facebook tests topics, allowing users to converse around specific themes

Spotted: Facebook is working on testing a new feature that lets users converse around topics and themes of their choosing. If you’re one of the few people this test applies to, you’ll see an option to add a topic to your post as seen below (though apparently only when...

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