Integrated Internet Marketing Campaign Management: 13 Key Components to Ensure Success

Small Business Integrated Internet Marketing Campaign Management Running a successful integrated internet marketing campaign is never fully complete as throughout the entire process additional data is being collected from the various campaign channels that will help...

We Launched Rainmaker FM One Year Ago: Check Out What Happened (and the New Site Design)

It’s hard to believe it’s been a year since we rolled out our digital business podcast network, Rainmaker FM. A lot has happened in the time since Brian Clark and I started throwing this idea around in late 2014. Here are just a few of the facts on how things have...

Key Marketing Lessons from the MarketingExperiments Copywriting Contest

The results are in. Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. We’ll get to the results, and the big winner of the...

11 Bloggers That Drove Results by Defying Conventional Wisdom

Have you ever wanted to go a bit crazy with your blog strategy? You know, try something a little left of center to see if it will get better results? Every now and then it pays to go off the beaten path. While conventional wisdom certainly has its place, there are...

22 useful IFTTT recipes for content marketing and SEO

Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake. Blissful huh? Well we’re not far off that in digital terms, thanks to IFTTT, a tool...

Content Marketers: Don’t Ask Them to Sign Up. Tell Them to.

Any experienced marketer knows that converting leads is a precise art. Mediocre content, a flawed sales funnel, poor lead nurturing and sales and marketing misalignment can all have serious consequences for your campaign’s success. Still, there are a few other content...

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