It is commonplace for companies to outsource their marketing tasks these days. In most cases, this is a good decision to address and augment small companies’ financial weaknesses. Managing marketing teams, whether remotely or within premise, entail as much attention and commitment. Regardless of the size of the company, these industry players completely rely on nurturing and growing their brand image and marketing activities. Thus, they need to invest more on a multi-skilled team of marketing experts.
Managing marketing teams is not an easy task. Marketing professionals face challenges that are completely different from those of employees in other departments. This article will share a few tips for successfully managing your marketing team, help awaken the creativity and boost the efficiency and work results of its members.
Create Weekly or Daily To-Do Lists
Software development teams use agile project management method, which divides larger tasks into smaller phases. The system employs regular assessment and sync with the overall project plan. This approach helps marketing teams prioritize important tasks and efficiently track marketing strategy.
How it works is simple. First, create an elaborate 6-month marketing plan. Break it into monthly and weekly to-do lists and assign a batch of tasks to each team member. Managers can use advanced employee scheduling software for increasing the efficiency of task distribution and labor division.
Monday Morning Scrums and Friday Evening Goal Reviews
Organize a short team huddle every Monday morning for role cascades and for planning the team’s work for the week ahead. Use this occasion to assign every team member at least three SMART goals.
The goals need to be granular and should contain smaller achievements that need to be accomplished by the end of week. This way, managers will be able to control the task completion and provide enough traction to the flow of work that is assigned. Friday afternoon should be reserved for work review for each team member and discussion of the difficulties faced during goal completion as well as things done well.
Motivate Team Members to Think Outside the Box
Your employees need to innovate and adapt fast to the newest marketing trends. Keep in mind that the team’s work follows a 6-month marketing plan. So, keep watch of the latest digital marketing trends that the group might miss out on. At the same time, make sure the team does not stray off too far from the plan’s core goals. Here are some of the ways to boost innovation and creativity in your marketing team:
- Motivate team members to follow and analyze authoritative marketing websites and magazines;
- Provide the team ways to discuss new marketing trends on a daily bases;
- Listen to the ideas of your team members and implement those that are highly beneficial to the company’s marketing strategy;
- Give bonuses, social media news bleeps of fine performances and , if possible, promotions to the most innovative members of the group;
Conduct Deep Dive Analytics at Least Once a Month
Marketer’s mindset needs to be in parallel with the company’s drive for ROI, especially now that the market is highly dynamic and hyper competitive. Remember, the main purpose of a marketing team is to drive the company’s revenue. Each team member should constantly be reminded about this fact. Make sure the reminder is reprised at least once a month with focus on business metrics and an explanation of how the company makes money. Do this in these two simple steps:
- Explain to your team exactly how the marketing department drives the company’s revenue;
- Set goals for each team member and explain thoroughly what they need to do to improve the company’s revenue.
These are the examples of goals that need to be achieved:
- Drive more inbound emails and phone calls for the sales team;
- Nurture current client relations by implementing smart remarketing tactics;
- Increase e-commerce check-outs and website goal submissions;
- Create a strong and attractive collateral provision for customers so they may understand the company’s unique value proposition;
After setting up the goals, schedule analytic meetings at least once a month. These meetings should last at least one hour. Analyze the achievement of every goal and the contribution of every team member. This will empower the team to successfully drive the current marketing strategy and show each member a wider picture. At the same time, this will help them share their own ideas and observations.
Consistency is one of the most important traits for managing a successful marketing team. It can easily turn regular managers into beloved leaders. The whole marketing department should follow one idea and work as a single unit.
Whether managing marketing teams remotely or from a corporate office, help team members stick to the most basic principles. Think out of the box when necessary. This will result to a consistent and predictable revenue growth for the business. As a leader of your department, it is your job is to explain all of these to your team members. Help them work in sync and fuel their aspirations to successfully achieve the company’s goals.
Oscar Waterworth of Bizzmarkblog was kind enough to provide us with the following helpful insight into how to best manage your marketing team.